Auto Selection elevates industry standards for pre-owned customer experience through ‘All Access to Joy’
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SINGAPORE, 4 November 2025 – Auto Selection, Singapore’s only authorised certified pre-owned BMW dealership, recently concluded its first overseas road trip for pre-owned BMW customers. It is the first automotive dealer in Singapore to extend such lifestyle experiences – usually reserved for first-hand BMW owners – to its pre-owned customer base, under an “All Access to Joy” programme.
The by-invite only Auto Selection Breakfast Drive brought together a convoy of pre-owned BMW owners for a half-day scenic drive to Johor, Malaysia, on 25 October 2025. Some long-term BMW leasing customers from FASST Leasing* (a sister company), also joined in as the group made pit-stops to enjoy breakfast, visit a pepper farm, shop for local products and had their fill with a sumptuous lunch.
By combining the drive experience with food, culture, and camaraderie, the Auto Selection Breakfast Drive was a celebration of the joy of BMW ownership. It also marked a new milestone in customer engagement for the brand.
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Elevating customer experience for all BMW owners.
The "All Access to Joy" programme was created together with Performance Motors Limited* (PML) to extend its exclusive PML BMW ownership privileges to customers who purchase a pre-owned BMW car from Auto Selection.
Under this programme, BMW owners can enjoy access to activities such as exclusive golfing experiences and overseas driving adventures. An example is the recent PML BMW M Driving Experience where PML and Auto Selection customers came together for an unforgettable drive adventure on the legendary Salzburgring racetrack in Salzburg, Austria.
Auto Selection’s pre-owned BMW Luxury class and M customers can also enjoy access to the exclusive Performance Lounge in the PML BMW Retail.Next Lighthouse showroom, as well as BMW Service Inclusive packages.
“Auto Selection is creating a new industry standard by elevating the customer experience across the pre-owned ownership journey,” said Mr Chin. “Our customers can look forward to more joy and more exclusive lifestyle experiences; the Auto Selection Breakfast Drive is only the beginning.”
Auto Selection Breakfast Drive – building stronger bonds.
The Auto Selection Breakfast Drive started from the dealership’s East Coast showroom before setting off for Johor in a spirited convoy.
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The drive continued along picturesque B-roads, offering participants a taste of Malaysia’s quieter countryside, before arriving at the renowned Layang-Layang Guang Fatt Wantan Mee for a classic local breakfast. Amid much laughter and as the conversation flowed, this simple and authentic culinary session helped to foster bonds among the BMW enthusiasts.
The group also bonded during a stop at KON pepper farm, and while shopping for local products. The drive concluded with lunch at the popular Loon Sing Seafood Restaurant.
“This inaugural Auto Selection Breakfast Drive is more than just a journey on the road,” said Mr Chin. “It is about deepening our customer engagement and strengthening their affinity for the BMW brand. Auto Selection will continue to set the benchmark for premium service, trusted solutions and an elevated ownership experience for all our customers.”
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