ARA DAMANSARA, March 14, 2025 – BYD Sime Motors, the official distributor of BYD cars in Malaysia, today unveiled the BYD ATTO 3 ULTRA, bringing enhanced specifications to the nation’s No.1 best-selling Electric Vehicle (EV).

Priced at RM123,800, the BYD ATTO 3 ULTRA remains highly competitive in the electric SUV segment. This strategic pricing enhances accessibility to advanced electric mobility while reaffirming BYD and Sime Motors’ commitment to accelerating EV adoption in Malaysia through extensive product offerings at competitive prices.

Jeffrey Gan, Managing Director, Southeast Asia, Sime Motors, commented: “The BYD ATTO 3 has transformed Malaysia's EV landscape, making electric mobility more accessible and practical. With its strong track record as best-selling EV in Malaysia and enhanced package offered, we are confident that the BYD ATTO 3 ULTRA will remain a top choice among EV buyers. As the official distributor of BYD cars in Malaysia, we take pride in offering vehicles with outstanding sales and after-sales support. To further enhance the ownership experience, we are introducing a special 8-Year Free Service Package, complemented by a comprehensive warranty. Backed by our extensive network of 21 BYD 3S centres across Malaysia, BYD owners can enjoy hassle-free ownership with confidence and peace of mind.”

Eagle Zhao, Managing Director of BYD Malaysia, added: “BYD is committed to delivering world-class EV technology to Malaysian customers. The BYD ATTO 3 has a proven track record of reliability with over 6,300 units sold in Malaysia alone and over 950,000 units sold worldwide, demonstrating its appeal and trust earned from customers. All customer feedback is valuable to us and addressed with great care. This is evidenced by our remarkably low complaint rate, where we experience a low rate of high voltage battery claims, which reflects on the quality and durability of our advanced battery technology.”

No. 1 Best-Selling Success
Since its introduction, the BYD ATTO 3 has led Malaysia’s EV market, setting the benchmark as the industry’s best-selling EV. With over 6,300 units sold in Malaysia and counting, the BYD ATTO 3 has remained the best-selling EV model for two consecutive years, showcasing its reliability, performance and revolutionary technology. Globally, over 950,000 units have been sold across 116 countries, reinforcing its durability and performance in diverse conditions based on actual customer usage.

Proven Reliability Based on Record
A key advantage of the BYD ATTO 3 lies in its ULTRA-safe Blade Battery technology. With a strong vehicle and high voltage battery warranty program, BYD continues to gain customer confidence in Malaysia. Based on Malaysian BYD ATTO 3 ownership, the high-voltage battery warranty claim rate stands lower than 0.3%, reflecting the battery’s exceptional reliability and longevity. Additionally, data from long-term BYD ATTO 3 drivers in Malaysia further reaffirms its durability, with owners surpassing 80,000km in mileage, maintaining consistent battery health.

Comprehensive After-Sales Support
BYD Sime Motors ensures a seamless ownership experience with strong after-sales support:

• Extensive Service Network: With 35 BYD outlets nationwide, including in the East Coast and East Malaysia, BYD owners can enjoy greater accessibility to professional servicing and technical support.
• Low Maintenance Costs: EV ownership with BYD ATTO 3 offers significantly lower maintenance costs compared to traditional combustion vehicles. On average, BYD ATTO 3 can be almost half the maintenance cost of some ICE SUVs.
• Customer Experience: Long-term BYD ATTO 3 owners have expressed high satisfaction with the BYD ATTO 3’s efficiency, durability, and performance.

According to Mr Tee, a BYD ATTO 3 owner since 2022, “I am impressed by the fact that I have driven my BYD ATTO 3 up to 100,000 km and I can safely say that the maintenance is cheaper than a petrol car! It is a hassle-free and convenient EV model to maintain and enjoy!”

Enhanced Key Features of the BYD ATTO 3 ULTRA:

• Advanced Technology: A Digital Key (NFC) allows drivers to unlock and start their vehicle seamlessly with a tap of their smartphone or compatible device. Additionally, the Bluetooth Key function allows access through the BYD app without requiring internet connectivity, ensuring uninterrupted convenience.
• Interior Design Update: Bold all-black interior, designed to harmonize with the vehicle’s exterior color for a seamless and premium aesthetic. Yellow contrast stitching replaces the previous red, adding a sportier touch.
• Ventilated Front Seats: Upgraded for enhanced comfort, keeping the driver and front passenger cool and refreshed, especially in Malaysia’s warm climate.
• Stylish Exterior Design: A new stylish rim design, further elevating its sleek yet bold presence on the road, complementing the vehicle’s aerodynamic profile and reinforcing its contemporary appeal.