On its seventh stage, the Porsche Taycan made a stop in Malaysia as part of Join the Porsche Ride. Specifically, in Kulim, in the state of Kedah, in the north of the country.
Porsche Malaysia represented by Sime Darby Auto Performance and Inokom Corporation Sdn Bhd together with Porsche Asia Pacific launched an environmental protection program for school children at a local public elementary school in December 2024.
The focus of the program, implemented with the support of the Malaysian NGO Free Tree Society and named "Sahabat Lestari," is not only on environmental protection qualification but also on establishing responsible behavior and integrating it into everyday school life.
The school's own mini jungle
In workshops, the topics are initially introduced to the students in an age-appropriate manner. The heart of the program, among other things, includes the planting of a school's own mini jungle, which will then be maintained and cared for by the school community. As part of a 30-day challenge, the recycling of various materials from everyday school life, such as paper and plastic, will be introduced at the school. After participating, the students will receive a certificate as an "Eco-Ambassador."
“Together, we aim to make a tangible difference by seeking to generate positive environmental and social impacts with our projects while fostering change to a more sustainable future through collective efforts.”, added Christopher Hunter, CEO of Sime Darby Auto Performance.
Anchoring the activities in the school allows the children not only to integrate what they have learned into their personal lives and families but also aims to expand the elementary school into a recycling hub for the community. Sui Keng Huat, Managing Director of Inokom Corporation Sdn Bhd, also praised the program: "The multi-stage approach not only creates a special learning experience but also a connection to the community and society."
It is also planned to expand the program to various locations across Malaysia in 2025. Carolyn Lau, Managing Director of Free Tree Society, is already looking forward to further collaboration: "Together with all partners, we will achieve measurable results and successes and thus make a valuable contribution to environmental protection in Malaysia."
