Kia Taiwan Achieves Impressive Growth in 2024
10,222 Units Sold, Surpassing the 10,000 Milestone for Two Consecutive Years!
On 3 January 2025, Taiwan’s sole distributor of Kia, Sime Darby Kia Taiwan, celebrated a remarkable 2024, marking a milestone year in its history. Despite a 3.7% decline in Taiwan’s overall automobile market, Sime Darby Kia Taiwan recorded sales of 10,222 units, surpassing the 10,188 units sold in 2023 and breaking the 10,000-unit barrier for the second consecutive year. This outstanding achievement cements Kia’s position as the fastest-growing imported car brand in Taiwan.
The key driver of this success was Kia’s flagship imported SUV, the Sportage, which accounted for 4,599 units and played a key role in the brand’s growth. The commercial vehicle Kia K2500 also contributed 2,248 units of sales, representing a 40% growth rate while setting a new sales record. Furthermore, two newly launched models in the fourth quarter of 2024 delivered impressive results:
• The new Sorento, a flagship LSUV, garnered over 600 orders.
• The new Carnival, a full-featured luxury MPV, accumulated over 700 orders following strong market response.
Expanding Service Capabilities Across Taiwan
Sime Darby Kia Taiwan extends heartfelt gratitude to all Kia customers for their unwavering support. To enhance service capacity, six new Kia New CI 2.0 showrooms were opened in 2024, located in Pingtung, Taitung, Taoyuan, Yunlin, Kaohsiung and Tainan. Additionally, the Beitou 2S service center was upgraded, and 10 commercial vehicle centres across Taiwan completed their New CI 2.0 updates.
Looking ahead, Sime Darby Kia Taiwan plans to complete 13 more New CI 2.0 showrooms and service centers for both passenger and commercial vehicles. The company remains committed to delivering top-notch vehicle ownership experiences, ensuring customers feel the brand’s core philosophy, “Movement that inspires”, and Kia’s dedication to a sustainable and innovative future in mobility.
The key driver of this success was Kia’s flagship imported SUV, the Sportage, which accounted for 4,599 units and played a key role in the brand’s growth. The commercial vehicle Kia K2500 also contributed 2,248 units of sales, representing a 40% growth rate while setting a new sales record. Furthermore, two newly launched models in the fourth quarter of 2024 delivered impressive results:
• The new Sorento, a flagship LSUV, garnered over 600 orders.
• The new Carnival, a full-featured luxury MPV, accumulated over 700 orders following strong market response.
Expanding Service Capabilities Across Taiwan
Sime Darby Kia Taiwan extends heartfelt gratitude to all Kia customers for their unwavering support. To enhance service capacity, six new Kia New CI 2.0 showrooms were opened in 2024, located in Pingtung, Taitung, Taoyuan, Yunlin, Kaohsiung and Tainan. Additionally, the Beitou 2S service center was upgraded, and 10 commercial vehicle centres across Taiwan completed their New CI 2.0 updates.
Looking ahead, Sime Darby Kia Taiwan plans to complete 13 more New CI 2.0 showrooms and service centers for both passenger and commercial vehicles. The company remains committed to delivering top-notch vehicle ownership experiences, ensuring customers feel the brand’s core philosophy, “Movement that inspires”, and Kia’s dedication to a sustainable and innovative future in mobility.
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