Kia Taiwan Honoured with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise” in Taiwan
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/1.png)
Taipei, November 21, 2025 – Kia Taiwan has been honoured with the 79th Golden Merchant Award in the category of “Outstanding Foreign Enterprise”, presented by the General Chamber of Commerce of the Republic of China. Known as the “Oscars of the business world”, the award recognises enterprises that have made significant contributions to Taiwan’s economic development.
Joseph Lau, Managing Director of Sime Motors Taiwan, attended the ceremony, receiving commendation from the Presidential Office and Executive Yuan. He remarked, “We are grateful for this recognition once again. Our mission is to enrich the ownership experience for Kia customers. With nearly 60,000 Kia vehicles on the road and more than 60 service locations in Taiwan, we continue to invest greatly in infrastructure. This year, we invested over NT$100 million to establish Taiwan’s first Kia Taipei Flagship Store, further enhancing our service capacity. Looking ahead, we will continue to embrace Sime Group’s philosophy of ‘Bridging Opportunities’, enabling more consumers to experience Kia’s brand spirit of ‘Movement that inspires’.”
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/2.png)
A Prestigious National Recognition
The Golden Merchant Award is one of Taiwan’s most prestigious and long-standing national enterprise honours, established to recognise companies that have made significant contributions to the country’s economic development. The “Outstanding Foreign Enterprise” category requires nomination by government investment or trade agencies, foreign chambers of commerce in Taiwan, or industry associations, followed by rigorous evaluation conducted by multiple government ministries and agencies. Kia Taiwan was the only automotive brand to receive this honour in 2025, showcasing its exceptional performance in this industry.
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/3.png)
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/4.png)
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/5.png)
Deepening Local Engagement in Taiwan with Sime Group Support
Since entering the market in 2014, Kia Taiwan has grown rapidly under the strong backing of Sime Group’s resources and strategic vision, achieving two consecutive years of sales exceeding 10,000 units. In 2024, Kia Taiwan hosted the first Asia-Pacific Kia EV Day, attracting participants from 33 countries and showcasing Sime Group’s commitment to Taiwan as a strategic hub. In 2025 (January–October), Kia achieved sales of over 8,600 units, setting a new record high despite market challenges.
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/6.png)
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/7.png)
Looking Ahead
Beyond driving business growth, Kia Taiwan actively upholds its CSR and ESG commitments by supporting initiatives in sports, the arts, and charitable programmes. These efforts embody Sime Group’s core value of “Care for all,” fostering sustainable development and meaningful community engagement across its global footprint.
With the continued support of Sime Group, Kia Taiwan is deepening its presence in Taiwan—expanding its service network and elevating the customer experience. Guided by the Group’s value of “Bridging Opportunities,” the company remains dedicated to helping more consumers discover the brand spirit of “Movement that inspires.”
 Kia Taiwan Honored with the 79th Golden Merchant Award for “Outstanding Foreign Enterprise/8.png)
View Sitemap
