Performance Motors Achieves Coveted BMW Retail.Next Lighthouse Accreditation
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Singapore. Performance Motors Limited (PML) today announced that its flagship showroom at 303 Alexandra Road has been recognised as a “BMW Retail.Next Lighthouse” by BMW Group, for its excellence in design, digital innovation and customer experience. BMW Retail.Next is the global retail concept by BMW that reimagines the customer journey and is being rolled out globally until 2028. PML has set the standard for the successful implementation of this concept for the BMW dealer network in the region.
PML is among an exclusive group of BMW dealers worldwide to achieve the Lighthouse status. It is the only showroom in Singapore to receive this certification, and one of three within Southeast Asia, in addition to Malaysia and Thailand.
“We are deeply honoured to be recognised as a BMW Retail.Next Lighthouse,” said Mr Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors. “We have invested significantly in the transformation of our flagship showroom in Singapore as part of our commitment to strengthen the BMW brand and deliver premium services to our customers. This important milestone will spur our Singapore team to continue raising the bar for customer experience dedicated to our BMW owners.”
During a recent visit to Singapore, Ms Ritu Chandy, Senior Vice-President, Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group, and Mr Lars Nielsen, Managing Director, BMW Group Asia presented the certification to Mr Lawrence Tan, Managing Director, PML, and Mr Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors.
“Performance Motors has been a trusted partner of the BMW Group for more than 45 years, and they have consistently demonstrated what it means to be a future-forward BMW dealer,” said Mr Lars Nielsen, Managing Director, BMW Group Asia. “Their commitment over the years to strengthening our brand and delivering unique experiences to our customers is more than we could have imagined. With the Retail.Next Lighthouse showroom, they have taken their passion for the brand to another level, and we hope other showrooms in the region can do the same.”
The BMW Retail.Next Lighthouse accreditation highlights PML’s success in delivering exceptional experiences, its extensive use of digitalisation throughout the showroom, and its commitment to sustainable practices to elevate the BMW ownership journey for its customers.
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PML retail strategy: Experiential, tech-enabled and lifestyle-driven.
More than a traditional showroom, the PML BMW Retail.Next Lighthouse is designed as a lifestyle destination, combining immersive displays, digital tools and curated experiences with premium hospitality.
“Performance Motors’ retail strategy revolves around being experiential, technology-enabled and lifestyle-driven,” said Mr Lawrence Tan, Managing Director, PML. “Our vision is to have a “living” showroom that is constantly evolving to offer new experiences for our customers. It is a lifestyle hub for the BMW community to come, enjoy and experience the brand in a meaningful way.”
Mr Tan added, “PML is known for setting service benchmarks and pioneering industry offerings. We are proud that our efforts have been recognised with this milestone BMW Retail.Next Lighthouse certification.”
More than a traditional showroom, the PML BMW Retail.Next Lighthouse is designed as a lifestyle destination, combining immersive displays, digital tools and curated experiences with premium hospitality.
“Performance Motors’ retail strategy revolves around being experiential, technology-enabled and lifestyle-driven,” said Mr Lawrence Tan, Managing Director, PML. “Our vision is to have a “living” showroom that is constantly evolving to offer new experiences for our customers. It is a lifestyle hub for the BMW community to come, enjoy and experience the brand in a meaningful way.”
Mr Tan added, “PML is known for setting service benchmarks and pioneering industry offerings. We are proud that our efforts have been recognised with this milestone BMW Retail.Next Lighthouse certification.”
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Making it easy and more personalised through digitalisation.
Among the criteria for BMW Retail.Next Lighthouse certification are the digital processes and tools that enhance customer experience. Taking the lead in driving innovation, PML uses technology extensively to deliver more personalised services and convenience to customers.
Automated Number Plate Recognition (ANPR)
ANPR uses cameras to capture the vehicle numbers and track the location of each car arriving for service appointment. This makes it more efficient for PML service staff to find individual cars across the various servicing bays and workshops. Customers also get peace of mind knowing where their vehicles are during their service journey, by checking their OneGo app.
Contactless Key Drop Lockers
In an industry first, customers can conveniently access Contactless Key Drop Lockers, available 24x7, through the OneGo app after checking in online. This allows them to skip the queue for a customer service advisor to check their details and take over their car keys during service appointments.
Among the criteria for BMW Retail.Next Lighthouse certification are the digital processes and tools that enhance customer experience. Taking the lead in driving innovation, PML uses technology extensively to deliver more personalised services and convenience to customers.
Automated Number Plate Recognition (ANPR)
ANPR uses cameras to capture the vehicle numbers and track the location of each car arriving for service appointment. This makes it more efficient for PML service staff to find individual cars across the various servicing bays and workshops. Customers also get peace of mind knowing where their vehicles are during their service journey, by checking their OneGo app.
Contactless Key Drop Lockers
In an industry first, customers can conveniently access Contactless Key Drop Lockers, available 24x7, through the OneGo app after checking in online. This allows them to skip the queue for a customer service advisor to check their details and take over their car keys during service appointments.
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Facial Recognition
Facial recognition is enabled for BMW Luxury Class and M customers to access the exclusive Performance Lounge located on the third floor. PML ensures that it has robust data security measures and transparent privacy policies to maintain customer trust in the system.
Enjoying exceptional lifestyle experiences.
Another key criterion for BMW Retail.Next Lighthouse recognition is the ability to create exceptional customer experience. PML has taken the lead in curating various lifestyle experiences, especially when it comes to culinary delights.
PML Culinary Experience
Using its café bar counter, the biggest in a dealership in Singapore, PML hosts a monthly omakase-style dinner for its most valued customers. This PML Culinary Experience has featured collaborations with renowned local restaurants and chefs, such as Chef Seow Tzi Qin (Jiak Kim House), Executive Chef Gabriel Low (Shoukouwa Shinjidai), and Michelin-starred Chef Denis Lucchi (Buona Terra).
Facial recognition is enabled for BMW Luxury Class and M customers to access the exclusive Performance Lounge located on the third floor. PML ensures that it has robust data security measures and transparent privacy policies to maintain customer trust in the system.
Enjoying exceptional lifestyle experiences.
Another key criterion for BMW Retail.Next Lighthouse recognition is the ability to create exceptional customer experience. PML has taken the lead in curating various lifestyle experiences, especially when it comes to culinary delights.
PML Culinary Experience
Using its café bar counter, the biggest in a dealership in Singapore, PML hosts a monthly omakase-style dinner for its most valued customers. This PML Culinary Experience has featured collaborations with renowned local restaurants and chefs, such as Chef Seow Tzi Qin (Jiak Kim House), Executive Chef Gabriel Low (Shoukouwa Shinjidai), and Michelin-starred Chef Denis Lucchi (Buona Terra).
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Curated Breakfast
PML customers can pre-order a Curated Breakfast as part of their service appointment, to be served on their arrival. The menu is refreshed half yearly, and currently features dishes such as blue pea nasi lemak, seafood laksa and sous vide eggs. The Curated Breakfast has turned an otherwise routine appointment for customers into a care-driven experience to be enjoyed.
Other culinary delights
Service customers in a rush can take away the PML Grab & Go Breakfast after dropping off their cars. Regular customers can also pop by the café to enjoy complimentary refreshments and afternoon snacks.
Championing sustainable practices.
PML has continued to champion sustainability in its showroom. Green spaces are built into the showroom design, with efficient lighting throughout. The electricity consumption is fully offset by equivalent Renewable Energy Certificates, and monthly Earth Hours are practised.
PML Green Initiative
PML has been encouraging its BMW owners to reduce water wastage through its Car Wash Opt-Out during regular servicing. In support of NParks’ OneMillionTrees, PML has committed to planting a tree for every 30 car washes saved. Under this PML Green Initiative, more than a million litres of water have been saved, and 150 trees have been planted around Singapore with the help of employees, partners and customers.
PML customers can pre-order a Curated Breakfast as part of their service appointment, to be served on their arrival. The menu is refreshed half yearly, and currently features dishes such as blue pea nasi lemak, seafood laksa and sous vide eggs. The Curated Breakfast has turned an otherwise routine appointment for customers into a care-driven experience to be enjoyed.
Other culinary delights
Service customers in a rush can take away the PML Grab & Go Breakfast after dropping off their cars. Regular customers can also pop by the café to enjoy complimentary refreshments and afternoon snacks.
Championing sustainable practices.
PML has continued to champion sustainability in its showroom. Green spaces are built into the showroom design, with efficient lighting throughout. The electricity consumption is fully offset by equivalent Renewable Energy Certificates, and monthly Earth Hours are practised.
PML Green Initiative
PML has been encouraging its BMW owners to reduce water wastage through its Car Wash Opt-Out during regular servicing. In support of NParks’ OneMillionTrees, PML has committed to planting a tree for every 30 car washes saved. Under this PML Green Initiative, more than a million litres of water have been saved, and 150 trees have been planted around Singapore with the help of employees, partners and customers.
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PML Sky Garden
Herbs, vegetables and fruits are planted and regularly harvested from the PML Sky Garden on Level 6. Promoting a farm-to-table concept, the produce is used for in-house F&B offerings. Coffee grinds from the PML cafe are also recycled to the garden. The PML Sky Garden is supported by NParks' Skyrise Greenery Incentive Scheme.
Herbs, vegetables and fruits are planted and regularly harvested from the PML Sky Garden on Level 6. Promoting a farm-to-table concept, the produce is used for in-house F&B offerings. Coffee grinds from the PML cafe are also recycled to the garden. The PML Sky Garden is supported by NParks' Skyrise Greenery Incentive Scheme.
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A Lighthouse for guiding the future.
Mr Tan said, “This PML BMW Retail.Next Lighthouse certification shows that we are headed in the right direction with our retail strategy. We will continue to lead the way in elevating the BMW brand by creating the best automotive ownership experience for our customers. This is only the beginning. We will continue to innovate and redefine what premium automotive retail means in Singapore and beyond.”
About BMW Retail.Next.
BMW Retail.Next has been designed to provide a completely new and holistic experience for customers in every interaction that they have with the dealership. A stylish and consistent interior design, paired with new processes and the latest digital technologies, provide a seamless journey for the customer and support the brand’s aim to make every BMW Retail.Next experience more of a destination than simply a showroom.
Mr Tan said, “This PML BMW Retail.Next Lighthouse certification shows that we are headed in the right direction with our retail strategy. We will continue to lead the way in elevating the BMW brand by creating the best automotive ownership experience for our customers. This is only the beginning. We will continue to innovate and redefine what premium automotive retail means in Singapore and beyond.”
About BMW Retail.Next.
BMW Retail.Next has been designed to provide a completely new and holistic experience for customers in every interaction that they have with the dealership. A stylish and consistent interior design, paired with new processes and the latest digital technologies, provide a seamless journey for the customer and support the brand’s aim to make every BMW Retail.Next experience more of a destination than simply a showroom.
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