Kuala Lumpur, 11 April 2025 - Porsche Malaysia, represented by Sime Darby Auto Performance (Auto Performance), marks 15 years of Accelerating Dreams with a grand celebration from 11 – 13 April 2025 at Central Exchange, The Exchange TRX. Commemorating this milestone, Porsche Malaysia also unveils the latest generation of the iconic 911, alongside other Porsche sports car models. The anniversary celebration also highlights the marque’s rich racing history and DNA, with mall-goers invited to see the Sime Motors Racing Team 911 GT3 Cup Car currently campaigning the Porsche Carrera Cup Asia.

Since its establishment in 2010 by Sime Motors, Porsche Malaysia has grown from strength to strength. From modest beginnings in retail, the company has seen significant sales growth, with the Cayenne and 911 becoming top selling models for Malaysian sports car enthusiasts. Porsche Malaysia’s presence in the country has also grown, from a single dealership at Porsche Centre Glenmarie to four dealerships across the country, including Penang and Johor Bahru.

“This is a proud moment for us all at Sime, thanks to the continued trust and support from our long-standing partner, Porsche. We’ve been representing the brand in Malaysia for 15 years now, and it’s been a truly remarkable journey. We’ve achieved milestones and bridged opportunities together – not just in Malaysia but across ASEAN. The team at Porsche Malaysia reaffirms our commitment to delivering world-class standards by creating meaningful customer experiences, while shaping the future of e-mobility,” Dato' Jeffri Salim Davidson, Group Chief Executive Officer of Sime.

Christopher Hunter, Chief Executive Officer of Auto Performance shared, “As we look back on our journey, we are happy to see a consistent pattern of growth in Malaysia. With the Cayenne as the popular choice amongst the sports car fans, we have enabled more Malaysian families to be part of the vibrant Porsche community. At the same time, through unique experiences like the Porsche Carrera Cup Asia, Porsche Malaysia continues to offer an unparalleled sports car ownership experience. Looking ahead, our ambition is to continue this upward trajectory, accelerating dreams for all Porsche owners in Malaysia.”

“To our customers, partners, and the entire Porsche and Sime family—we would like to thank every one of you for being an instrumental part of this milestone. Your dedication and support have enabled us to accelerate further, and we look forward to more growth together,” Mr. Hunter continued.

“Over the past 15 years, Porsche Malaysia has established itself as a key market within the ASEAN region, achieving remarkable milestones that are the cornerstone of our regional development here. From local assembly in Kulim, to regional export from Malaysia to Thailand, and establishing the first cross-border High Performance Charging network in ASEAN – these achievements are nothing short of inspiring, reflecting Porsche Malaysia’s commitment to innovation, progress, and the pioneering Porsche spirit,” said Hannes Ruoff, Chief Executive Officer of Porsche Asia Pacific.

“Thank you for being an outstanding partner in the region for Porsche, and here’s to paving the way for even more exciting experiences for our Porsche customers and fans in the years to come,” Mr. Ruoff continued.

Pioneering local assembly
The growth story of Porsche Malaysia is deeply connected to the success of the Porsche Cayenne, with the nation assuming the role of a key regional pillar of the Porsche business. In March 2022, the first Porsche assembly plant outside of Europe was established, alongside the introduction of the locally assembled Cayenne – a point of pride for the Southeast Asian nation. The locally assembled Cayenne remains available today, with prices starting from RM 599,999.

Later in July 2024, this local assembly facility was expanded with the introduction of the new Cayenne S E-Hybrid Coupé. In addition to knowledge transfer on hybrid powertrains to the 100% Malaysian workforce, this new model was also the first Porsche to be exported from Malaysia to Thailand, marking another significant milestone.

The new Cayenne S E-Hybrid Coupé was announced for the Malaysian market in January 2025 and showcased for the first time to the public at the anniversary event. Prices for the sporty yet practical SUV start from RM 728,000.

Accelerating e-mobility
Porsche Malaysia also been a leader in e-mobility, establishing a comprehensive High-Performance Charging network with partner Shell, enabling long-distance, cross-border electric vehicle (EV) travel possible from Singapore to Thailand, via Malaysia.

With high performance chargers of up to 360 kW with Shell Recharge, charging a Taycan from 0 – 80% SoC requires only approximately 20 minutes. Special benefits such as lower charging tariffs and extended charger reservation times are also accorded to all Porsche EV owners.

Following the completion of high-performance charging network along the North-South Highway and the first charging hub established in Genting Highlands, this comprehensive charging network has been expanded to the East Coast Expressway.

Beyond public facilities, Porsche Malaysia has pioneered and invested in a strong in-house charging ecosystem, introducing 350 kW DC chargers within its dealerships—offered as a complimentary service for Porsche EV owners.

To celebrate 15 years of Porsche Malaysia, customers who book a Porsche Taycan or Macan, will receive an 11-kW Porsche Mobile Charger* with a themed livery to further enhance the convenience of home charging.

Beyond the standard 8-year battery warranty on all its EVs, Porsche Malaysia also introduces a new Porsche 360 Financing programme, offering customers greater flexibility with low monthly commitments, cost-spreading options between 36 to 60 months, and a guaranteed future value for the Taycan and Macan. At the end of the financing period, customers have the choice to upgrade to a new model, retain ownership, or explore other flexible options.

The one and always: the latest generation of the 911
In conjunction with Porsche Malaysia’s 15th anniversary, the latest generation of the 911 Carrera takes centre stage. As the benchmark for emotional performance, German precision engineering, and distilled driving pleasure, the new 911 continues to push the boundaries of innovation while staying true to its heritage.

The new 911 GTS introduces a revolutionary T-Hybrid system with an electric exhaust gas turbocharger and an integrated motor, delivering 398 kW (541 PS) and 610 Nm of torque with minimal added weight. The 911 Carrera, retaining its 3.0-litre twin-turbo boxer engine, now produces 290 kW (394 PS) and accelerates from 0-100 km/h in 4.1 seconds.

The 911 Carrera and 911 Carrera 4 GTS is now available to order in Malaysia, with prices starting from RM1,430,000 and RM1,890,000, respectively.

Accelerating the motorsport dream
Porsche Malaysia has expressed its rich motorsport DNA via the PETRONAS Sepang International Circuit, strategically located in the central region.

On the track, Porsche enthusiasts can take part in unique driving experiences and thrilling motorsport events. In a bid to nurture local talent in Malaysia, the Sime Motors Racing has actively competed in the Porsche Carrera Cup Asia (PCCA) races over the years.

The search for new motorsport talent in Malaysia continues in the world of Esports, as Porsche Malaysia introduces the Porsche Esports Sprint Challenge Malaysia as an alternative platform for young dreamers to experience motor racing in the virtual world.

Building a strong community
At the heart of Porsche Malaysia’s journey is a thriving community of fans. From unforgettable drives to exciting programme experiences, the Porsche community has played an integral role in shaping the brand’s presence in the country.

One of the pillars of this community is Porsche Club Malaysia. Since the establishment of Porsche in Malaysia, Porsche Club Malaysia has provided unwavering support to the Porsche brand, fostering connections among owners and offering a platform for connection and camaraderie. In the early years, when Porsche Malaysia first introduced the second-generation Cayenne, many Porsche Club Malaysia members were amongst the first to own the car.

Through Porsche Club Malaysia and beyond, the Porsche community continues to be a driving force—united by passion for Porsche.

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