Sime Motors Launches Zero Waste Tyre Recycling Programme with Evergreen Corporate
Groundbreaking collaboration sets new benchmark for sustainable automotive waste management.
(From left to right) Kwan Meng Kian, Co-Founder of Evergreen Corporate, Wan Afif Azizul, Chief Executive Officer of Evergreen Corporate Sdn. Bhd, Mahdzir Othman, Group Chief Executive Officer of Pelaburan MARA Berhad; Syed Ahmad Muzri Syed Faiz, Managing Director of Inokom & Distribution Malaysia, Sime Motors; Alan Scott Gascoyne, Head of Aftersales, Southeast Asia, Sime Motors.
(From left to right) The signing ceremony between Wan Afif Azizul, Chief Executive Officer of Evergreen Corporate Sdn. Bhd and Syed Ahmad Muzri Syed Faiz, Managing Director of Inokom & Distribution Malaysia, Sime Motors witnessed by (back from left to right) Kwan Meng Kian, Co – Founder of Evergreen Corporate, and Alan Scott Gascoyne, Head of Aftersales, Southeast Asia, Sime Motors.
Group photo featuring Sime Motors’ business unit Managing Directors, Aftersales and ESG team, along with representatives from Evergreen Corporate and Pelaburan MARA Berhad at the Waste Tyre Recycling Programme signing ceremony.
Kuala Lumpur – Sime Motors, the leading automotive player in Asia Pacific has launched its zero-waste* tyre recycling programme , marking a significant milestone in environmental stewardship and industry leadership in Malaysia. In partnership with Evergreen Corporate Sdn. Bhd, the programme will be rolled out across all Sime Motors dealerships in Peninsular Malaysia beginning 1 July 2025. It is the first structured programme of its kind by a Malaysian automotive retail group, aimed to reduce environmental impact of end-of-life tyres through a fully closed-loop zero-waste recycling process*.
“This programme reflects our commitment to sustainability and innovation in waste management,” said Jeffrey Gan, the Managing Director of Southeast Asia, Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste* tyre recycling within the industry.”
Through this programme, used tyres collected from Sime Motors’ service operations at brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare and Auto Selection will be sent to Evergreen Corporate, whose facility utilises the Advanced Thermal Recovery Green Technology. This process enables 100% material recovery with low harmful emissions turning waste into reusable industrial resources such as carbon black, fuel oil and recovered steel. Evergreen is also proudly accredited with the ESG Gold rating by MARC (Malaysian Rating Corporation Berhad), recognising its leadership in sustainable waste management.
Wan Afif Azizul, CEO of Evergreen Corporate added “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.” “We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward,” said Kwan Meng Kian, Co-Founder of Evergreen Corporate. “This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”
The partnership aligns with Department of Environment (DOE) standards and supports broader national ESG and sustainability objectives. As a socially responsible organisation, Sime Motors recognises the importance of taking ownership of its environmental footprint in ways that are both operationally effective and meaningful to customers and communities.
With this programme in place, customers can be confident that when they service or purchase vehicles from Sime Motors, their used tyres are being handled through a system designed to minimise harm to the environment. By choosing Sime Motors, customers are not only investing in quality automotive solutions but are also contributing to a cleaner, more sustainable future for the next generation.
*In accordance with the “zero waste” definition provided by Zero Waste International Alliance (ZWIA).
View Sitemap
