 A Strategic Collaboration by Sime Motors and 1826 Collective/Picture1.jpg)
Zhongshan Park Welcomes DENZA:
Ushering A New Era of Luxury Electric Mobility
Singapore, 17 April 2025 – DENZA, the premium electric vehicle brand by BYD proudly announces the first-of-its-kind experiential showcase in nature at Zhongshan Park through a strategic partnership between Sime Motors and 1826 Collective. This collaborative experiential showcase offers a unique and immersive introduction to the DENZA D9, the brand’s flagship luxury MPV.
Set within the tranquil urban sanctuary of Zhongshan Park, this experiential concept blends elegance, sustainability and innovation, encapsulating the very essence of DENZA. Redefining the boundaries of the traditional car showroom, this curated experiential journey engages the senses and invites.
This strategic collaboration harmonises Sime Motors’ legacy of automotive excellence with 1826 Collective’s visionary approach to immersive, lifestyle-driven experiences. By uniting deep industry expertise with bold, innovative storytelling, Sime Motors and 1826 Collective aim to redefine DENZA’s positioning as a luxury, eco-conscious mobility brand, setting a bold new benchmark in the evolving EV landscape.
Anthony Teo, Managing Director of Vantage Automotive Limited commented, "This collaboration with 1826 Collective marks a significant milestone for Sime Motors as we continue to evolve with the expectations of today’s discerning consumers. We are reimagining the traditional retail model and elevating the customer journey of luxury EVs. This initiative reflects our commitment to innovation, sustainability and delivering experiences that go beyond the drive.”
Davin Ongsono, CEO of 1826 Collective, added, "This partnership marks a pivotal shift in how luxury automotive brands engage with audiences in Singapore. By introducing DENZA within the natural setting of Zhongshan Park, we’re transforming it into an immersive experience that forges deeper connections between consumers, innovative mobility and the environment. This bold showcase is the product of a powerful synergy between Sime Motors and 1826 Collective, united in redefining how premium mobility is experienced, celebrated and remembered."
Collaborative Strategic Approach – Key Highlights
THE SHOWCASE: DENZA D9 AT ZHONGSHAN PARK
The DENZA D9 represents a bold expression of modern luxury—seamlessly integrating advanced electric technology, refined craftsmanship and intelligent connectivity. The Zhongshan Park showcase embodies these qualities through:
- Immersive Green Urban Showcase: A reimagined showroom experience set within a tranquil green sanctuary, seamlessly blending the DENZA brand with nature for a truly elevated and memorable engagement.
- Lifestyle-Driven Positioning: Anchored in sustainability, cultural relevance and experiential storytelling, reflecting DENZA’s vision of modern and conscious luxury.
- Community-Centric Engagement: Transforming F&B spaces into dynamic community hubs that foster emotional connection and support the full customer journey, from discovery to post-purchase loyalty
The DENZA D9 represents a bold expression of modern luxury—seamlessly integrating advanced electric technology, refined craftsmanship and intelligent connectivity. The Zhongshan Park showcase embodies these qualities through:
- Immersive engagement zones that transcend traditional showroom concepts. This unique natural setting allows guests to explore the DENZA D9, experience test drives and enjoy curated dining in one cohesive location.
- bespoke tasting menu inspired by DENZA's premium identity, offering a sophisticated culinary journey.
- Dedicated DENZA Experiential Hosts, who provide personalised attention and guide visitors through exclusive dining and test drive experiences.
SIGNATURE EVENT LAUNCH ACTIVATIONS
- Live Erhu Performance: A contemporary homage to tradition featuring local musicians performing elegant, evocative pieces that complement the natural setting and serene design of the D9.
- Live Poetry Dedication by The Novel Encounter: A bespoke poem crafted in real time, inspired by a word from each signing representative. Typed on a vintage typewriter and recited live, the piece serves as a meaningful literary tribute to commemorate this landmark partnership.
- DENZA-Inspired Tasting Menu: An exclusive selection of dishes and beverages that embody DENZA's value-refined, thoughtful, and innovative, designed as a sensorial extension of the brand experience.
- DENZA Pour-over Coffee Experience: An elevated coffee service featuring renowned Geisha varietal. for Prepared by skilled baristas, this bespoke experience offers guests hand-brewed pour-over coffee that mirrors the precision, elegance and attention to detail that define the DENZA luxury ethos.
As a symbol of urban serenity and environmental renewal, Zhongshan Park provides the ideal backdrop for the DENZA experience. The location perfectly represents the brand's commitment to sustainable luxury while offering guests a tranquil space to explore the harmonious intersection of modern technology, nature and heritage.
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