brands we represent
PORSCHE
The Porsche brand came into Sime Motors’ fold in 1999 when Sime acquired Continental Car Services Ltd, a multi-franchise dealership based in Auckland, New Zealand.
Sime Motors’ involvement with the Porsche brand expanded into importation, distribution and retail in Malaysia with the establishment of Auto Performance in 2010. The Porsche representation grew further in 2012 with the acquisition of Porsche Centre Parramatta retail business in Australia.
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